While at Hello! Destination Management I had the opportunity to work on the brand refresh team. It was an amazing experience to see what went into it and to be able to serve as the main graphic designer on the project and the Marketing & Communications team. I designed everything from the letterhead and business cards to monthly newsletters and social media graphics. This project required a great deal of organization, high attention to detail, and project management skills.
A social graphic are used to promote brand awareness. Whether that be advertising an event, providing the consumer with relevant information, or even promoting a blog post on your website. The graphic needs to be eye-catching and on brand. While at Hello! I worked closely with the Director of Communications to brainstorm social plans. I then took the ideas and executed an on-brand social media graphic using text, vector graphics, photographs, and motion graphics.
While at Electus Global Education Company I took their logo and made it into a brand. This included designing business cards, letterhead, PowerPoint Templates, trade show materials, newsletter templates and more. I consulted on the team that redesigned the software layout as well as the corporate website.
I use a combination of Adobe Illustrator and Adobe Photoshop to create motion graphics. Motion graphics help add interest to a social media post or a newsletter. I have experience using Adobe After Effects for advance motion graphics along with video editing and kinetic typography.
When starting a graphic that needs to be printed there are a few main questions that need to be asked. 1. What is the end goal for this graphic (install, free standing, handheld…)? 2. Do you have a supplier that will be printing this or can I help select one? 3. What is the timeline? Printed graphics involve more people than a digital graphic does. I have experience working closely with print suppliers to ensure printed graphics are perfect.
While working at the Amateur Athletic Union I had the privilege of branding the James E. Sullivan Award ceremony. This included an invitation, social media graphics, branded folders, name badges, menus, an event booklet, large and small posters, and more. I worked closely with the President of the AAU to ensure the ceremony would be branded to his liking as well as working closely with print suppliers to ensure the materials were printed without error.
I have worked on many PowerPoints in my 4 years of professional experience. While at Digital Risk I would receive 30+ slide decks to update with the proper branding and slide layouts for sales pitches. While at Hello! Destination Management I redesigned the company presentation along with the PowerPoint templates for all 11 offices to use.
Making wedding invitations is one of my side projects. I started with making my own and the demand blossomed when friends started to get married. This is a rewarding experience because I was able to take a bride’s vision and turn it into a tangible item.